January 2017

  AdWords scripts provide a way to programmatically control your AdWords data using simple JavaScript. You can use scripts to automate common procedures or interact with external data. They are becoming increasing useful in helping automate some tasks, saving us time and also allowing us push AdWords to do things it doesn't have the capabilities to do. Take a look at our how to post if you want a run through of how to implement a script. This blog post will give you...

  Capping out a campaign budget for one or two days is allowable, especially for new activity, but capping out over and over again is never a good thing and should be avoided at all times. It means you're paying too much for your clicks which in turn means you’re not delivering as strong an ROI as you could be. Its our job to deliver maximum traffic and conversions as possible for the budget we have and capping out is never the way...

  Search Impression share (IS%) is a really important metric for a couple reasons. The main point is to give you an idea of your potential market (basically Googles way to tempt you into going after ALL that extra volume) but it can also be used to monitor brand term performance (make sure you’re at 100%) and can also give you an insight into why you may be missing out on those valuable impressions. We wanted to use this blog to explain how...

https://www.youtube.com/watch?v=2iXckl5RvKs&t=3s   Our final pillar to look at is growing click volume which is exactly what todays blog will be looking at. At Newsham Media we’re always in a growth mindset and whether you drive 100 or 10,000,000 clicks a month, have a growing budget or a static budget you should always be looking to drive more clicks and getting the most for your budget you possibly can. As long as you’re focusing on the other optimisation pillars (conversion rate, click through...

https://www.youtube.com/watch?v=xLnDe4z8Il0&t=2s   Todays blog is about keeping CPCs as low as possible (our next pillar) which means you’re driving as many clicks as you possibly can for the budget you’ve been given. CPCs are cost per clicks and how how efficient we are at delivering clicks for our budget, we calculate them by dividing our costs by our clicks.   Should CPCs always be going down? Something to bear in mind. “CPC reduction” does not always mean CPCs should always be going down, CPCs...

https://www.youtube.com/watch?v=4vCyqs9Eekg&t=10s   Todays blog post is a look at our next pillar conversion rate (CR%) optimisation, this blog is an overview of the things you can be doing to get the best possible conversion rate. Conversion rate is a measure of how efficient you are at turning clicks into conversions and is calculated by dividing conversions by clicks. The point of CR% optimisation is to take spend away from areas of the account that don’t perform well and to invest it into the...

  https://www.youtube.com/watch?v=cxyg3dyx8No&t=5s   Todays blog will look at our first optimisation pillar Click Through Rate (CTR%). CTR% is an efficiency metric measuring how well we convert impressions into clicks and is calculated by dividing clicks by impressions. It is an incredibly important metric, not only does improving it help you drive more traffic but it's also a major factor in the calculation of quality score.  It is therefore essential that it's being optimised up at all times through the following methods.   What is a good...

  https://youtu.be/UmXfktQ8oUA   AdWords optimisation can seem complicated, there are just so many levers to pull, but it doesn't have to be that way. This blog post is an introduction to how we break down optimisation at Newsham Media and along with the next few blogs from us will offer a breakdown of our process driven optimisation strategy, we're hoping once you've read one of our blogs you'll be able to jump straight into your account and start delivering the great results you're...

Scripts have become an extremely useful tool in the last couple of years on allowing us to optimise AdWords accounts in ways that aren’t (or at least weren’t) available to us in the standard AdWords features. This blog post is a “how to” on applying scripts so that you can go back to your accounts and start putting them into place on your own accounts.   How to set up a script To add a script to your account (and find the ones...

Search Query reports are an incredibly useful tool when it comes to optimising your paid search account. We’ve covered what they are and how they can help and how to run them in a previous post. This blog is going to look at what some of the SQR specific columns and options mean, how you may want to look at things slightly differently when running an SQR and how you can use filters to make working with the information as...