February 2017

  Budget delivery method is as close to a divisive subject as you can get when it comes to paid search. We have two options when deciding how to deliver our ads Standard which will spread your budget through the day and Accelerated which spends your budget as quickly as your optimisation will allow (this is a slight change to the official definition and the key phrase there being as quickly as your optimisation will allow rather than as quickly as possible) The...

  Google AdWords is an online advertising service where advertisers pay every time a user clicks on their advert (known as pay per click or PPC). Paid ads through AdWords are becoming increasingly important as Google gives more and more reals estate up to paid adverts. The example below is an example search, everything in the red box is run through AdWords and is charged on a pay per click basis     Its even more dominant on mobile where the same search is all...

  Ever wanted to improve conversion rate, get better CPCs, increase CTR% and drive more volume by just completing one task? Well you're in luck because search term reports will let you do all of those things.     We've already shown you how to run this report but in this post we’re going to outline what a search term report is, why they’re so important to optimisation and finally the easiest way to run them.   What is a Search Term Report Search Term Reports are a report...