September 2017

Executive Summary  Despite the many advances in AdWords targeting in recent years, how your account is structured is still the most important thing when it comes to running highly successful AdWords activity. Properly structuring your account will allow you to take full advantage of all the fantastic targeting options available to you. Our total restructure of the Bikmo account has allowed them to drive excellent improvements in efficiency in  2017 vs the same period in 2016 (Jan – June) About  Bikmo reinvented insurance for the...

Executive Summary Using targeted facebook ad campaigns we were able to grow Lavish Alice facebook page likes by 300% vs the previous period. This has helped to improve brand visibility and awareness but also offers us a platform to better target users more cost effectively with other advertising activity. About  Lavish Alice is a global online womenswear retailer with revenues exceeding £5m per year. After several successful months working with us on their paid search activity Lavish Alice asked us to take control...

Executive Summary  Using a granular account structure in line with our best practice and a few consistent optimisations we improved Lavish Alice’s ROI on generic keywords in AdWords by 400%. About Lavish Alice is a multi-national womenswear retailer with revenues exceeding £5m per year. After several successful months working with us on their paid search activity Lavish Alice asked us to take control of their paid social activity. Our main goals were help them to improve ROI and drive more revenue through their paid...

A few days ago Google announced that they'd be making changes to their ad rotation options with 4 options becoming 2. You can read more about it here if you haven't already. At the moment we have the option to optimise ad rotation to get the most clicks (show the ads with the best CTR% most often),  optimise ad rotation to get the most conversions (show the ads with the best conversion rate most often), rotate evenly for 90 days then optimise for...