Author: jackson

Marketing Muse is a fortnightly podcast with Mark Russell of bmicro and Jackson Edmonds of Newsham Media. In this episode we discuss our usual topics, spend a fair amount of time talking about GDPR, the future of content marketing, struggles in starting a business and why working harder isn’t always the best idea. https://soundcloud.com/marketing-muse/marketing-muse-ep05 Show notes are on Medium as always and you can now catch us on iTunes....

Marketing Muse is a fortnightly podcast with Mark Russell of bmicro and Jackson Edmonds of Newsham Media. In this episode we discuss our usual topics, talk a little bit about R/GA, branding and and hydroponics. https://soundcloud.com/marketing-muse/marketing-muse-ep04 Show notes are on Medium as always and you can now catch us on iTunes....

Episode 3 of Marketing Muse is out now. In this episode we discuss our usual topics, talk a little bit about mental health and fan boy over Ben Greenfield. Show notes are on Medium as usual. Thanks for listening. https://soundcloud.com/marketing-muse/marketing-muse-ep03...

Episode 2 of Marketing Muse is out now. As well as the usual topics covering things that have caught our attention in the last 2 weeks (including books, podcasts and useful tools) we also discuss a little about starting our companies and what its been like running them. https://soundcloud.com/marketing-muse/marketing-muse-ep02 Show notes are on Medium as usual. Thanks for listening....

Newsham Medias own Jackson Edmonds recently sat down with Mark Russell of bmicro for episode 1 of their new podcast Marketing Muse. You can listen to the episode through Sound Cloud and you can get the show notes on Medium. https://soundcloud.com/marketing-muse/marketing-muse-ep01 Keep an eye out for new episodes every fortnight....

Executive Summary  Despite the many advances in AdWords targeting in recent years, how your account is structured is still the most important thing when it comes to running highly successful AdWords activity. Properly structuring your account will allow you to take full advantage of all the fantastic targeting options available to you. Our total restructure of the Bikmo account has allowed them to drive excellent improvements in efficiency in  2017 vs the same period in 2016 (Jan – June) About  Bikmo reinvented insurance for the...

Executive Summary Using targeted facebook ad campaigns we were able to grow Lavish Alice facebook page likes by 300% vs the previous period. This has helped to improve brand visibility and awareness but also offers us a platform to better target users more cost effectively with other advertising activity. About  Lavish Alice is a global online womenswear retailer with revenues exceeding £5m per year. After several successful months working with us on their paid search activity Lavish Alice asked us to take control...

Executive Summary  Using a granular account structure in line with our best practice and a few consistent optimisations we improved Lavish Alice’s ROI on generic keywords in AdWords by 400%. About Lavish Alice is a multi-national womenswear retailer with revenues exceeding £5m per year. After several successful months working with us on their paid search activity Lavish Alice asked us to take control of their paid social activity. Our main goals were help them to improve ROI and drive more revenue through their paid...

A few days ago Google announced that they'd be making changes to their ad rotation options with 4 options becoming 2. You can read more about it here if you haven't already. At the moment we have the option to optimise ad rotation to get the most clicks (show the ads with the best CTR% most often),  optimise ad rotation to get the most conversions (show the ads with the best conversion rate most often), rotate evenly for 90 days then optimise for...

Back on June 14th we delivered our third Digital Marketing training session at Launch22. If you couldn't make it or missed the live stream then don't worry the slides from the session are now available on Google Drive. In there you'll find information on What exactly is optimisation Optimising Google AdWords Structure Bids Budgets Search Term Reports And more.. Optimising Facebook Ads Audience Segmentation Ads We're taking a bit of a summer break from these sessions but we'll be back in September...