Author: jackson

  Budget delivery method is as close to a divisive subject as you can get when it comes to paid search. We have two options when deciding how to deliver our ads Standard which will spread your budget through the day and Accelerated which spends your budget as quickly as your optimisation will allow (this is a slight change to the official definition and the key phrase there being as quickly as your optimisation will allow rather than as quickly as possible) The...

  Google AdWords is an online advertising service where advertisers pay every time a user clicks on their advert (known as pay per click or PPC). Paid ads through AdWords are becoming increasingly important as Google gives more and more reals estate up to paid adverts. The example below is an example search, everything in the red box is run through AdWords and is charged on a pay per click basis     Its even more dominant on mobile where the same search is all...

  Ever wanted to improve conversion rate, get better CPCs, increase CTR% and drive more volume by just completing one task? Well you're in luck because search term reports will let you do all of those things.     We've already shown you how to run this report but in this post we’re going to outline what a search term report is, why they’re so important to optimisation and finally the easiest way to run them.   What is a Search Term Report Search Term Reports are a report...

  AdWords scripts provide a way to programmatically control your AdWords data using simple JavaScript. You can use scripts to automate common procedures or interact with external data. They are becoming increasing useful in helping automate some tasks, saving us time and also allowing us push AdWords to do things it doesn't have the capabilities to do. Take a look at our how to post if you want a run through of how to implement a script. This blog post will give you...

  Capping out a campaign budget for one or two days is allowable, especially for new activity, but capping out over and over again is never a good thing and should be avoided at all times. It means you're paying too much for your clicks which in turn means you’re not delivering as strong an ROI as you could be. Its our job to deliver maximum traffic and conversions as possible for the budget we have and capping out is never the way...

  Search Impression share (IS%) is a really important metric for a couple reasons. The main point is to give you an idea of your potential market (basically Googles way to tempt you into going after ALL that extra volume) but it can also be used to monitor brand term performance (make sure you’re at 100%) and can also give you an insight into why you may be missing out on those valuable impressions. We wanted to use this blog to explain how...

https://www.youtube.com/watch?v=2iXckl5RvKs&t=3s   Our final pillar to look at is growing click volume which is exactly what todays blog will be looking at. At Newsham Media we’re always in a growth mindset and whether you drive 100 or 10,000,000 clicks a month, have a growing budget or a static budget you should always be looking to drive more clicks and getting the most for your budget you possibly can. As long as you’re focusing on the other optimisation pillars (conversion rate, click through...

https://www.youtube.com/watch?v=xLnDe4z8Il0&t=2s   Todays blog is about keeping CPCs as low as possible (our next pillar) which means you’re driving as many clicks as you possibly can for the budget you’ve been given. CPCs are cost per clicks and how how efficient we are at delivering clicks for our budget, we calculate them by dividing our costs by our clicks.   Should CPCs always be going down? Something to bear in mind. “CPC reduction” does not always mean CPCs should always be going down, CPCs...

https://www.youtube.com/watch?v=4vCyqs9Eekg&t=10s   Todays blog post is a look at our next pillar conversion rate (CR%) optimisation, this blog is an overview of the things you can be doing to get the best possible conversion rate. Conversion rate is a measure of how efficient you are at turning clicks into conversions and is calculated by dividing conversions by clicks. The point of CR% optimisation is to take spend away from areas of the account that don’t perform well and to invest it into the...

  https://www.youtube.com/watch?v=cxyg3dyx8No&t=5s   Todays blog will look at our first optimisation pillar Click Through Rate (CTR%). CTR% is an efficiency metric measuring how well we convert impressions into clicks and is calculated by dividing clicks by impressions. It is an incredibly important metric, not only does improving it help you drive more traffic but it's also a major factor in the calculation of quality score.  It is therefore essential that it's being optimised up at all times through the following methods.   What is a good...