Author: jackson

  https://youtu.be/UmXfktQ8oUA   AdWords optimisation can seem complicated, there are just so many levers to pull, but it doesn't have to be that way. This blog post is an introduction to how we break down optimisation at Newsham Media and along with the next few blogs from us will offer a breakdown of our process driven optimisation strategy, we're hoping once you've read one of our blogs you'll be able to jump straight into your account and start delivering the great results you're...

Search term reports are a very important part of paid search and allow you to find new keywords to bid on as well as keywords you no longer want to bid on. They offer a lot of opportunity to improve efficiencies by allowing you more control over the keywords you appear for. This blog is a how to of how to run these all important reports. First, navigate to your keyword tab and select Search Terms You then want to make the...

Search Query reports are an incredibly useful tool when it comes to optimising your paid search account. We’ve covered what they are and how they can help and how to run them in a previous post. This blog is going to look at what some of the SQR specific columns and options mean, how you may want to look at things slightly differently when running an SQR and how you can use filters to make working with the information as...

Negative keywords are super useful in helping you to improve CTR and conversion rate. There are a few options available to you when it comes to adding negatives that will make the easier to manage and to make sure you’re not cutting off any volume you want to get. This blog post will look at some of the options you have available to you for adding negatives and when to use theme. Campaign level - add negatives at campaign level for...

Scripts have become an extremely useful tool in the last couple of years on allowing us to optimise AdWords accounts in ways that aren’t (or at least weren’t) available to us in the standard AdWords features. This blog post is a “how to” on applying scripts so that you can go back to your accounts and start putting them into place on your own accounts.   How to set up a script To add a script to your account (and find the ones...

Landing page tests are a very important part of paid search optimisation and can deliver improved conversion rates and more efficient CPCs. It’s important to always be on the lookout for better landing pages for keywords and testing these pages through split testing. This blog post is a look at how you can run these tests in AdWords. Within AdWords you can use campaign drafts to test a new landing page. Navigate to the campaign which houses the keywords you want to...

If you’re new to paid search you could find all the technical terms, acronyms and buzzwords a bit confusing. We wanted to demystify some of them in this blog post by looking at some of the key terms you’ll likely come across during your time working in paid search. and To make it easier to digest we’ve tried to break it into a few different sections to maybe provide some context on where you may hear these terms. Search Engine Adwords -...