CTR% Improvement

  This episode looks at the different ad extensions that we have available to us and why we use them to achieve different goals. We look at all of the manual and automatic extensions and reveal what we think the "must use" ad extensions are.   https://www.youtube.com/watch?v=I5E7qeYy9zc  ...

  Ever wanted to improve conversion rate, get better CPCs, increase CTR% and drive more volume by just completing one task? Well you're in luck because search term reports will let you do all of those things.     We've already shown you how to run this report but in this post we’re going to outline what a search term report is, why they’re so important to optimisation and finally the easiest way to run them.   What is a Search Term Report Search Term Reports are a report...

  https://www.youtube.com/watch?v=cxyg3dyx8No&t=5s   Todays blog will look at our first optimisation pillar Click Through Rate (CTR%). CTR% is an efficiency metric measuring how well we convert impressions into clicks and is calculated by dividing clicks by impressions. It is an incredibly important metric, not only does improving it help you drive more traffic but it's also a major factor in the calculation of quality score.  It is therefore essential that it's being optimised up at all times through the following methods.   What is a good...

  https://youtu.be/UmXfktQ8oUA   AdWords optimisation can seem complicated, there are just so many levers to pull, but it doesn't have to be that way. This blog post is an introduction to how we break down optimisation at Newsham Media and along with the next few blogs from us will offer a breakdown of our process driven optimisation strategy, we're hoping once you've read one of our blogs you'll be able to jump straight into your account and start delivering the great results you're...

Search Query reports are an incredibly useful tool when it comes to optimising your paid search account. We’ve covered what they are and how they can help and how to run them in a previous post. This blog is going to look at what some of the SQR specific columns and options mean, how you may want to look at things slightly differently when running an SQR and how you can use filters to make working with the information as...