Increase volume

  This episode looks at the different ad extensions that we have available to us and why we use them to achieve different goals. We look at all of the manual and automatic extensions and reveal what we think the "must use" ad extensions are.   https://www.youtube.com/watch?v=I5E7qeYy9zc  ...

  Budget delivery method is as close to a divisive subject as you can get when it comes to paid search. We have two options when deciding how to deliver our ads Standard which will spread your budget through the day and Accelerated which spends your budget as quickly as your optimisation will allow (this is a slight change to the official definition and the key phrase there being as quickly as your optimisation will allow rather than as quickly as possible) The...

  Ever wanted to improve conversion rate, get better CPCs, increase CTR% and drive more volume by just completing one task? Well you're in luck because search term reports will let you do all of those things.     We've already shown you how to run this report but in this post we’re going to outline what a search term report is, why they’re so important to optimisation and finally the easiest way to run them.   What is a Search Term Report Search Term Reports are a report...