Paid Search

A few days ago Google announced that they'd be making changes to their ad rotation options with 4 options becoming 2. You can read more about it here if you haven't already. At the moment we have the option to optimise ad rotation to get the most clicks (show the ads with the best CTR% most often),  optimise ad rotation to get the most conversions (show the ads with the best conversion rate most often), rotate evenly for 90 days then optimise for...

  This episode looks at the different ad extensions that we have available to us and why we use them to achieve different goals. We look at all of the manual and automatic extensions and reveal what we think the "must use" ad extensions are.   https://www.youtube.com/watch?v=I5E7qeYy9zc  ...