Your customers are on facebook
Social media accounts for about 28% of all time spent online and the average person spends 1 hour and 40 minutes each day browsing their social media profiles.
When people are investing so much time into their news feed and timelines the days of being able to consider social media an afterthought or worse still a non existent part of your marketing strategy are long gone.
Your next customer is currently on facebook and that’s exactly where you should be too.
The right targeting
The first step to successful facebook advertising is identifying your ideal market based on variables such as if they have visited your site before, their age, gender and income or the age of their children (really).
We’ll use data from your facebook page and work with you to identify your target market and then spend time segmenting this market into smaller parts so that we can optimise performance as accurately as possible. This will allow us to make the most use from the second part of successful facebook ad campaigns…
The right ad
Once we’ve segmented your market we can start looking at your ads, we have a variety of ad types to choose from and once we’ve picked them we have a number of elements we can test to ensure the best possible click through rates. The beauty of segmenting the market properly is that we can identify the ads and creative that work best for a particular market and develop more of those ads for that market. Much better than spraying everyone with the same ads.
Our approach will let you get the best out of facebook by showing the best possible ads to the best possible users.
Who do we work with?
If you’re interested in working with us we’d love to hear from you so please get in touch using the form below or by calling 07376 368989.